26Jun 2015 by Karla Lárraga

Social Media: How to Create the Perfect Real Estate Social Media Bio

Social Media, Social Media
As many of you know, my name is Karla and I’m  responsible for Champions School of Real Estate's statewide social media and PR initiatives.  Don't forget to follow us on Facebook and Twitter to see a little taste of what we do!  (P.S. We're also on every other major Social Media network, so just make sure to look for "ChampionsSchool" and you're likely to find us!  A few students have e-mailed us asking for social media best practices and today I'm going to write a little bit about the importance of a good bio. Here are some of my best social media bio tips for Real Estate professionals: Make sure that you link your website to your profile; not only will that help for SEO reasons, it gives the person who…
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17Jun 2015 by Karla Lárraga

Social Media Posts for Real Estate Part 2 | Inspiration Series

Marketing, Social Media
Social Media Post Inspiration     Sometimes we need a little inspiration when it comes to social media content.  Over the coming months, I'll be sharing a few ideas for content themes and possible ideas.  Make sure to come back to these whenever you're creative juices aren't flowing - these should help!   After all, we can all "get by with a little help from [our] friends!"  Let me know if these helped you and what other social media tips and tricks you could find handy. - Karla     Best Restaurants Scour local community review sites for restaurants in your area that have generally good reviews - cross-check them and create a post highlighting their signature dishes and story! Are there any restaurants that are historically associated with your area? …
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26Feb 2015 by Karla Lárraga

Six Keys to Unlocking Opportunities with Today’s Home Buyers

Business, Marketing, Real Estate
6 Key Trends that Search Reveals Don't you love Google?  Well the smart minds over at Think with Google have crunched the data taken from their search results and turned out some incredibly interesting home search trends that are valuable pieces of information for real estate professionals. Well Champions, according to Google, "home buyers are dealing with a lot of change, and their shopping habits and brand loyalties will likely shift dramatically. It’s an opportunity for brands in real estate, CPG, luxury, financial services and more to strongly influence their purchasing decisions."   Since the key is knowing where consumers are and what they’re looking for in order to come up with an appropriate response,  here are six trends to remember: Every year, searches for real estate-related terms peak in July—a sign that…
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28Mar 2012 by Rita

Advertising – Choosing Words that Sell

Career, Marketing, Real Estate
When it comes to writing marketing pieces for promotion and advertising both you and your properties there are some words that just do a better job of “call to action”. The following words will help you do the selling: You or your – “You” is the most powerful word you can choose. It is more powerful than the word money. So instead of writing for example, “my clients say working with me is the best thing that ever happened to them”. Write, “You will notice a huge difference between my professional experience and that of any agent you have worked with in the past”. “You are the most important part of my job. Keeping you happy is my goal.” Money – right after “you” is the word money. People love…
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02Feb 2011 by Rita

Thriving In Any Market Through Relationship Building

Marketing, Motivation, Real Estate
If you have done the job of building an honest, customer oriented business, your clients would not consider using someone else. You have built a relationship. You have earned loyalty. Walter Sanford, real estate training coach, states “every top sales person in this country spends one to four hours per day generating leads”. He further states, “If you are not doing that, get out of the business”. Generating leads is the first step to building a relationship with a new prospect. That prospect if treated properly is worth not just his property needs but the needs of his circle of friends. Think of a small pebble being thrown into the lake. The first time it hits the water, it makes a small dent in the surface and then in a…
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